An unruly storyteller with curls to match.
Sarah Anne Tuxbury / word nerd and content creator
Sarah Anne Tuxbury
When it comes to content generation, rules shouldn't apply.
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Throw everything out there. Melt down those early-generated basic vanilla cone ideas. Find inspiration from wacky places. Sprinkle them on.
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And then serve up something with pizazz.
Sarah will:
Write snazzy copy • Collaborate with work friends • Throw out the first idea • Refine a seemingly absurd idea into something that works • Connect pop culture to content • Zhuzh draft text • Play nice with AP Style • Share her fresh-baked sourdough bread • Present ideas to a group • Manage projects using a CMS • Work as a Jill of all trades
Selected Writing
Mixing pop culture and leadership
When UM-Dearborn had a leadership transition, we needed to introduce a new face and name. To do this, I wanted to move beyond the typical story and news release (although I did those too).
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Taking inspiration from Vogue's 73 Questions, I concepted a 60-question video about the new chancellor since it was also the university's 60th anniversary. Win-win.
Creepy crawly experts
To give faculty research content some legs, I created a video where I paired an arachnologist with an October publication date.
Learning from Rwanda
UM-Dearborn wanted to promote a new study abroad course to Rwanda. Instead of focusing on the professors, I incorporated a student experience.
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The student, who had been incarcerated in the U.S., shared how restorative justice practices learned from the people of Rwanda informed his personal and professional life in this article.
A trail through time
To entice exploration and campus visits, I wrote a summer project about what you can find on UM-Dearborn's nature trails.
Meme generation
On occasion, this long-form writer gets to have a little fun on the socials.
When nature calls
Inspired by puppy surprises under the snow, a bored and broke college junior started a pet waste removal company during his Spring Break. Under all that doo was fertile grounds for a business — and I wrote a story about it.
But wait...there's more.
I have 20-plus years of content creation experience. If you have a type of project in mind, let me know and I'll show you what I got.
THE GENESIS
My love for words goes well beyond the shapes of the letters and the sounds they produce — it's all about storytelling.
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​Featuring life stories and making connections through shared experiences is a passion I've had for decades.
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As an elementary school student, I tried to emulate Detroit Channel 4 news broadcaster Carmen Harlan by asking my classmates questions about life outside of school. Jennifer saved her allowance to buy a New Kids on the Block poster. Raeann's parents were divorcing, but promised her two Christmases. Andrew missed the weather in his home country of Guatemala.​
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I'd write their answers down on lined paper. They shared; I listened.Â
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​As I grew older, I recognized the power in writing and storytelling. It's an effective way to push voices and messages forward.​
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Curiosity, trust-building and enthusiasm — that's how the magic happens.